Ethics And Code Of Professional Conduct - 1598 Words

Assignment One This assignment demonstrates why nurses who are working in the healthcare profession must work legally and ethically, describes some of the legislations and Tort laws that are directly associated with the nursing profession and also the Nursing and Midwifery Board of Australia’s (NMBA) Code of Ethics and Code of Professional Conduct. Failure to provide care within these parameters could lead to serious consequences for the patient and nurse themselves. Enrolled Nurses must work within certain legal and ethical parameters to ensure appropriate care is provided to patients and also so the nursing profession itself is upheld in a respectful and trusting manner. In order to work ethically, nurses are required to adhere to the code of ethics and code of professional conduct set by the NMBA. If nurses fail to adhere to these codes loss of licence to practice, taken to court by the patient, bad reputation and loss of trust from patients and other staff could be some of the consequences. The legal parameters that affect nurses are those such as Statute and Common laws and also Tort laws such as Assault, Battery and negligence. The Health Practitioner Regulation National Law Act of 2009 is a law that has been introduced to establish a National Registration and accreditation system for health professionals and students. Health professionals are required to be regulated and the registration of students who are participating in studies that will lead to a qualification inShow MoreRelatedCode Of Ethics And Professional Conduct1274 Words   |  6 PagesReview of the Code of Ethics and Professional Conduct of BIP The Code of Ethics and Professional Conduct (CEPC) has been formulated on the basis of article 44, 45, 46, 47 of BIP constitution, to secure the rights and benefits of the Planners community in Bangladesh. CEPC not only provide guidance and support to the members of BIP on their lead in the professional field but also offers assurance to the client who avails the services of Planners. Members have the opportunity to express their opinionRead MoreCode Of Ethics And Professional Conduct Essay1919 Words   |  8 PagesCode of Ethics and Professional Conduct Introduction Ethics and professionalism are the centerpieces of any organization that wants to conduct business in today’s global environment. 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Each one will be discussed based on the order they are written in the AARC Code of Ethics Guide. †¢ Demonstrate behavior that reflects integrity, supports objectivity, and fosters trust in the profession and its professionals. This means that the respiratory therapist should harbor the quality ofRead MoreOccupational Therapy Code Of Ethics And Professional Conduct1544 Words   |  7 PagesIt is the responsibility as well as an expectation for Occupational Therapists (OTs) to maintain a professional behaviour, in order to build a therapeutic relationship in and outside a therapeutic setting. The OTs have a duty of care to use the correct knowledge and skills to enhance the life quality of a service user. 1 There is no clear-cut definition for Professionalism. However it can be defined as upholding and applying the values of a profession by having specific knowledge about the occupationRead MoreAn Analysis of the Code of Professional Conduct and Ethics of Ipra and Cerp in Relation with That of Nipr3302 Words   |  14 PagesANALYSIS OF THE CODE OF PROFESSIONAL CONDUCT AND ETHICS OF IPRA AND CERP IN RELATION WITH THAT OF NIPR ABSTRACT Professional code of conduct and ethics has come to stay with all professions who wish to promote healthy relationship and commitment of its member. These ethics and code of conducts help streamline the activities of members in the performance of their tasks. Public relations practice have over the years become an accepted human endeavour and the application of this code have become importantRead MoreThe Radio-Television News Directors Association: Code of Ethics and Professional Conduct1040 Words   |  4 PagesCODE OF ETHICS AND PROFESSIONAL CONDUCT RADIO-TELEVISION NEWS DIRECTORS ASSOCIATION The Radio-Television News Directors Association, wishing to foster the highest professional standards of electronic journalism, promote public understanding of and confidence in electronic journalism, and strengthen principles of journalistic freedom to gather and disseminate information, establishes this Code of Ethics and Professional Conduct. PREAMBLE Professional electronic journalists should operate as trusteesRead MoreA Brief Note On Ethics And Conduct And Behavior1089 Words   |  5 PagesEthics Research Report Student Name: Longfei Wang Student ID: 11529471 Executive Summary This report describe the two professional areas, they are Early Childhood and Public Relation (PR). In this two areas, this article illustrates the importance of three professional codes which are ethics, conduct and behavior. The report also reveal some ethical or unethical behaviors in the light of the two professional areas. Then the two professions will be compared in the codes ofRead MoreEthics And Code Of Ethics1043 Words   |  5 PagesEthics are concerned with how human been ought to act given a certain set of condition. The ethics govern an individual while making decisions especially when multiple choices are represented. Business, for instance, has set of principles which act as a guide on how the employees ought to conduct themselves while executing their duty .The set of rules and principles refer to the code of ethics. The code of ethics gives a guide on the professionals expected conduct while working for a given organization

Problems with High School Education - 1060 Words

Problems with High School Education Public education has been a staple to American society since the mid nineteenth century. However, in the years since, the public school system has developed many flaws. The system that was originally created to enhance the lives of students and better society now causes much detriment. Although public education claims to be the â€Å"great equalizer† there are many problems ignored by school reform policies that hinder the learning of children. Income greatly impacts a child’s learning ability. In the United States, where a child attends school is based on where he or she lives, which is based upon the income of the family. Typically, families with lower income must send their children to poor†¦show more content†¦According to a new study from the University of California, Irvine, discoveries show that short term stress, even lasting as little as a few hours can damage brain cell communication. This can seriously affect a child’s capability to learn. A disconcerting fact that proves teens are feeling too much pressure is the number of teens who have admitted to cheating just to receive a good grade. As reported by The Berkeley Blog, ninety-five percent of high school juniors and seniors allege to cheating on a test before. If something is not done to lessen the stress on teens, the next generation will not be adequate citizens in today’s society. Teens are in great distress and even though many are meeting or exceeding standards, they are sacrificing their happiness to do so (Carter, 2). Furthermore, bullying can also be an obstacle to success. Not only does bullying affect the victim, it also affects the school, bystanders, and bully. Students who are bullied can acquire many physical symptoms such as headaches, stomach pains, and sleeping problems. They may also fear school and lose interest in it, which can lead to these students doing poorly academically. Students who are bullied can also lose self confidence in themselves and typically experience low self-esteem which can lead to violence and suicidal thoughts (Effects of Bullying on Students, 1). However, not only the victim of bullying is harmed, the bystanders, bully, andShow MoreRelatedLincoln High School s Education Problem933 Words   |  4 PagesLLincoln High School Lincoln High School, which is located in a low-income neighborhood in San Diego, was a rebuilt after 50 years of failing to educate children. Rebuilding the high school was the answer the community had been looking for they were hopeful. Before the rebuild most students who attended Lincoln did not meet the standards for their grade-level, few graduated and even fewer went go on to college. After years of suffering and neglect there was little doubt That Lincoln High School deservedRead MoreEquity Within Education : The United States Is A Problem Of High School998 Words   |  4 PagesEquity in education throughout the United States is a problem majority of high schools have to deal with. With education, comes conflict in which only a few solutions can fix what the problem. School resources is one of the main problems when it comes to equity in education from the lack of teaching from the teachers, to the facilities where the students are taught in, or the safety for the students; in solution, the government can provide more funds to these schools, and have well-off school schoolsRead MoreSocial Problems That Are Occurring Within Schools And Education1376 Words   |  6 PagesSchools and Education has been a social problem we face in the United States for some years now. This is a social issue that individuals go through that affects their education. This social issue involves people race, gender, and family income. In attention to those reason there are other reason that the school system is failing, such as the lack of parents involvement in their child’s education action, schools are being over crowded, and also the lack of diversity in school. This problem needsRead MoreSocial Problems : Continuity And Change944 Words   |  4 Pagesâ€Å"Social Problems: Continuity and Change†, I studied the chapter Schools and Education. This chapter is very informative on the different social problems that are occurring within schools and education in the United States. The chapter begins with the definition of education, briefly explaining how it is a social establishment that teaches people skills, knowledge, norms, and values that will be beneficial in today society. There are two different types of education. They are formal education and informalRead MoreIt Is No Surprise That Today’S Education System Is Not1721 Words   |  7 Pagessurprise that today’s education system is not in the best shape. In a system where students are more focused on what is going on at home than their school work, testing is the main focus, schools are underfunded, and teachers are underpaid, something has got to change in order to move our system in a positive direction that is necessary for students to get the most out of the public education system. These are just some of the many problems we are faced with in today’s education system. An article IRead MoreFinding A Balance Between Healthcare And High School1730 Words    |  7 PagesHealthcare and High School The problem between physical fitness and high school is very clear. Learning how to better incorporate physical fitness in high school will set the tone and aid one for overall health in the future. Physical fitness is mandatory because the balance between health and high school will equal each other. â€Å"Regular physical activity is an essential component of personal and public health programs and is associated with reduced risk for specific health problems and lower all-causeRead More Illegal Immigrants and the Educational System Essay993 Words   |  4 PagesEducational System Secondary education is a highly debated subject. Many critics of secondary education say that inner-city high schools and students are not receiving the same attention as students from non inner-city high schools. Two of the biggest concerns are the lack of school funding that inner-city high schools are receive and the low success rate in sending inner-city high schools graduates to college. Critics say that while inner-city high schools struggle to pay its teachers and educateRead MoreDropping Out Of High School1696 Words   |  7 Pages The issue of dropping out of high school were discussed as early as 1927 in literatures according to (Christle, Jolivette, and Nelson 2007). During that era, dropout was called â€Å"school- leaving† and was considered to be a psychological problem based on interest and attitudes. Young people were considered as restless and needing the freedom to explore new interests. If schools did not meet their needs, there was the likelih ood that these teenagers will drop out (Christle, Jolivette, and NelsonRead MoreEducation For Cure Poverty : Education Is Not Only A Necessary Government Responsibility1205 Words   |  5 PagesEducation to Cure Poverty The importance of education on today’s youth is ever-growing and extremely prevalent in our society. Education is not only a necessary government responsibility, but it is also a way to get children out of poverty and lead them into whatever sort of career path they would like to pursue. Many children in poverty find themselves struggling with receiving their education due to under-resourced schools and lack of money (Strauss). Due to these poorly funded schools and areasRead MoreEssay about Reformations of School999 Words   |  4 PagesReformations of School Education plays a fundamental role in the development of any nation. History is witness that those nations who did not recognized the importance of education were doomed, and education played a key role in the success of the developed nations. A successful country like America faces many challenges regarding education. Some of these challenges are: how to better achieve educational opportunity, and to find ways to deal with such problems and educational dilemmas for American

Food borne illness Investigation

Question: Discuss about the Report on Problem-Based Learning exercise for Food borne illness Investigation ? Answer: Problem-Based Learning exercise: Food borne illness Investigation The attack rate for this outbreak can be calculated as: Total number of people who attended the dinner= 200 Number of persons who became ill= 60 Therefore, Attack Rate= 60/200*100 = 30% The attack rate for this outbreak is 30%. Case study analysis: Possible pathogen that caused the outbreak- Staphylococcus aureus is the possible pathogen that caused the food poisoning outbreak in this case. It is a spherical shaped gram-positive bacterium and produces a heat stable toxin (the condition also called as staphylococcus intoxication) (Aycicek, et al., 2005). Food vehicle- The food vehicle involves the protein foods such as ham quiche, chicken, tuna, egg products, unrefrigerated or improperly refrigerated meat, and sandwich fillings, mixed sea food pizza, shrimp, mushroom pies, salads, creamed potatoes and cream-filled desserts like pastries, custards, ice-cream and fruits. Causes of Outbreak- Staphylococcus aureus is responsible for causing the food-borne illness mainly by contaminating the food through respiratory droplets (cough and sneeze), skin fragments and by direct body contact. Improper handling of cooked/or processed food by local political party members, improper refrigeration, keeping the food at room temperature for a long time as buffet had been prepared on Friday 10th and was transported in unrefrigerated vehicle as well as it was left in unrefrigerated condition until its consumption the next day. All these factors leads to the production of a toxin called as enterotoxin which is resistant to heat, freezing and refrigeration and thus, the growth of this bacteria in buffet meal (Kadariya, et al., 2014). Rationale behind discerning the pathogen- Staphylococcus aureus is likely to be involved in this case because cases have been reported where S. aureus is the major cause behind illness due to eating the types of food which are listed in this case; the major type of food is quinche as a prime target for staphylococci infection in this case. The other rationale is based on the timings of the onset of symptoms such as vomiting, nausea, abdominal/stomach pain within thirty minutes to six hours after eating the food infected by bacteria (Kadariya, et al., 2014). Similar Incidences of outbreak with this pathogen- In United States, an outbreak of food poisoning occurred in a Military Lunch Party on July 30, 2012. Gastrointestinal illness was reported in 13 persons within 2-3 hours after eating the lunch who attended the military party. Bacterial Intoxication, mainly Staphylococcal enterotoxin A infection was found to be the main reason behind this outbreak. Perlo; a chicken, sausage and rice dish was identified as major type of food that caused the infection. The investigators and authorities identified improper handling and inappropriate food preparation measures as the major cause behind this outbreak (CDC, 2013). In 16 elementary schools of Texas, 1364 children became ill while eating the lunch. Chicken salad was identified as one of the food that resulted in illness in majority of the children. Bacterial examination of chicken salad was done and S. aureus was found to be present in large numbers. Keeping the food for very long time in warm classrooms resulted in food contamination (FDA, 2012). The controls measures that should be taken to prevent further outbreak of this type are: Personal hygiene of food handlers is important. This includes properly washing the hands, proper cleaning or sanitization of food-served areas and utensils, food handlers without any wound or skin infections. Also, cooked food should be stored in the refrigerators as soon as possible. Promoting Public health interventions and education programs related to food safety as well as public awareness and adherence to microbiological guidelines provided by WHO and FDA should be done (Bredbenner, et al., 2013). References: Aycicek, H., Cakiroglu, S., and Stevenson, T.H. (2005). Incidence of Staphylococcus aureus in ready-to-eat meals from military cafeterias in Ankara, Turkey. Food Control, vol. 16(6), pp. 531-534. Bredbenner, C.B., Berning, J., Biggers, M., and Quick, V. (2013). Food safety in home kitchens: a synthesis of the literature. International Journal of Environment Research and Public Health, vol. 10, pp. 4060-4085. Centres for Disease Control and Prevention. (2013). Outbreak of Staphylococcal Food Poisoning from a Military Unit Lunch Party-United States, July, 2012, Morbidity and Mortality Weekly Report (MMWR), vol. 62(50), pp. 1026-1028. Kadariya, J., Smith, T.C., Thapaliya, D. (2014). Staphylococcus aureus and Staphylococcal food-borne Disease: An ongoing Challenge in Public Health. BioMed Research International, pp. 1-9. U.S. Food and Drug Administration. (2012). Foodborne Pathogenic Microorganisms and Natural Toxins Handbook Staphylococcus aureus. Retrieved on 19th July, 2015 from https://www.fda.gov/

Market Strategies Promotional Activities †Myassignmenthelp.Com

Question: Discuss About The Market Strategies Promotional Activities? Answer: Introduction Marketing plan is a complete plan about all the activities that is prepared by the entrepreneurs, when they introduce new products and services in respective market. It includes all the related aspects, which are needed for bringing a product or service in the market (Morden, 2016). An organization includes various aspects in this, like; objectives, target market, market segmentation, market strategies and other promotional activities. This report includes the description about an Australian Airlines, i.e. Jetstar Airways. It is a low cost airline in Australia. The company is introducing low cost services for the people, who cannot afford the air traveling expenses. This report includes some components of marketing plan for companys products and services, like target market and marketing strategy of the company. The organization is implementing various effective strategies to promote the products in the market and all over the world. It is expanding its business operations in interna tional markets. Company Background Jetstar Airways Limited is an Australian airline, which is established in the year 2004. The organization is headquartered in Melbourne, Australia and offers low-cost airline services to its potential customers. It has launched its first local flight and promoted Magda Szubanski in the character of Julie the Jetstar girl as the symbol of the organization. The company is offering value based services globally. This is a wholly owned subsidiary of Qantas and formed in response to the competition and challenges posed by another low-fare airline, i.e. Virgin Blue. The airline runs a widespread local network and international services as well from its chief base, i.e. Melbourne Airport, Australia. Qantas established Jetstar airways in the year 2003 as its low-fare operations subsidiary (Jetstar, 2017). It has developed to work as one of the biggest airlines in Australia. It also operates its operations in domestic market of New Zealand. The organization is well-known for its low fares, every day to different locations. It has won various valued awards, like; Best Brand Experience for Low Cost Carrier in 2006 and Best Low Cost Airline in 2007. This airline carries approximately 8.5% of all the passengers travelling in or out of Australia. Like its parent company, it also has the competition with Virgin Australia and its low-cost subsidiary, i.e. Tigerair Australia. Through this subsidiary, Qantas has shares in other sister airlines, like; Jetstar Japan, Jetstar Asia Airways and Jetstar Pacific Airlines (Jetstar, 2017). The Australian airline industry is facing an intense competition due to entry of low cost airline, like; Jetstar Airways. It has strengthened the battle for occupancy rates and market share in Australian airline industry. The company is enhancing the customer loyalty by developing effective marketing strategies. It is the major key to survive in competitive aviation industry in Australia. Jetstar Airways has offered sub-par financial performance in nowadays because of customer complaints about poor quality services. Currently, Jetstar is working as one of the largest players in the low-fare airline segment in the country with fleet size of 44 aircrafts and 1900 flights weekly (Shaw, 2016). The organization has its presence in all major routes and 50 global markets through Asia Pacific region. Now, the flights of Jetstar fly to and from 19 Australian local and 17 long and short-haul international destinations. Currently, it is on third rank in largest airlines by market share in local aviation industry and in the list of top five international airlines in terms of capacity share. It is serving different international routes to and from Australian airport. Regardless of its low-cost policy, the organization provides a limited number of linking services without via baggage checking, however it has altered since the international airlifts started in November 2006. The organization has added the baggage connectivity facility as a service for the local flights connecting overseas flights. As a subsidiary of the Quatas, Jetstar Airways offers more international and local flights in comparison to other airline player in Australia country. It has flown 75 million people since its launch in the year 2004. Product/Service Description The introduction of Jetstar is the part Qantas two brand strategy. Under this strategy, the company has two brands, i.e. Qanats and Jetstar Airways. One offers finest full-service market and Jetstar offers low-cost services (Anderson, Narus Narayandas, 2009). Under its services, Jetstar offers to select the seat of their choice and it has become first airline in Australia, which allows the travellers to choose their seats on booking. Products and service offerings of Jetstar Airways are aimed to fulfill the changing needs of customers. The organization offers a right fare type for its customers. Moreover, Jetstar offers a simple service that is exposed to the core for reducing the costs and prices and enhance the value for customers. Under its services, the customers get a flight and minimal baggage at its lowest (Armstrong, Kotler, Harker and Brennan, 2015). The company is using effective marketing strategies and market segmentation for promoting its services among Australian Market and all over the world. The organization has expanded its services to various countries, like; New Zealand, Asia Pacific region etc. This airline has a codeshare contracts with various airline organizations, such as; Jin Air, Qantas, American Airlines, Emirates, Japan Airlines, LATAM Chile etc. The services of company are very effective and unique from other airlines. It is offering the airline services on low fare. For the promotion of these services, company is adopting and implementing various effective marketing strategies and targeting a market that is profitable for the company (Belobaba, Odoni, and Barnhart, 2015). The next paragraphs of this report include the discussion about the target market and marketing strategies of Jetstar Airways. Target Market Target market is a market, where an organization wants to offer its products and services and it consists of different set of customers for whom it puts additional marketing efforts. Identification of the target market is an important step in creating a marketing plan. A target market can be determined by considering different factors, like; demographic, psychographic, geographic and purchasing power of the people. Jetstar Airways is targeting the independents, which are 34% more likely to fly. Moreover, the company is targeting the residents of Victoria, Queensland and New South Wales, which are 7.6% possibly to go on an overseas holiday (Bradley Grant, 2015). In target market of company, household is exposing a higher than average income is more to fly with Jetstar Airways. In introducing this service, company is primarily targeting the people, who cannot afford travelling with higher fare airline. Market Segmentation Market segmentation is the process, in which a company segments the overall market on the basis of some specific characteristics, like; demographic, behavioral, psychographic and geographic characteristics. In its marketing plan, Jetstar is also emphasizing on these characteristics to target the market, so that it can promote its services in effective manner (Forgas, Moliner, Snchez and Palau, 2010). Geographic Characteristics: In context of geographic characteristics, Jetstar is selecting different locations for offering its products, like; New Zealand, Australia and Asia Pacific Region (Lawton, 2017). Psychographic Characteristics: Jetstar is targeting the people on the basis of socio-economic characteristics. In this process, it is offering its products to low and middle class people with the moderate income level. This is the primary market segment, on which company focuses (Fu, Lei, Wang and Yan, 2015). Demographic Characteristics: In this type of characteristics, Jetstar is emphasizing on the age group of 18 to 30 year olds, who have low and middle level income capacity. Company is pursuing the low fare operations, so it is also an important market segment for the company (Jarach, 2017). Behavioral Characteristics: In this context, the organization is targeting the occasion segmentation, in which it is targeting short distance or some minute flights, which do not need the benefits, which other airline organizations provide, such as; business class, meals etc. Marketing Strategy Marketing strategy is an organizational practice that incorporates marketing and other objectives in a plan (Homsombat, Lei and Fu, 2014). A marketing strategy is stated to be effective when it is implemented for market research and focused on related marketing mix for earning significant revenues and profits. It will assist the firm in maintaining its growth and business environment. In addition, the marketing strategy can accounted as the basis of a marketing plan. It plays a vital role in achieving the objectives of company. In this case, Jetstar is implementing various effective marketing strategies, which will assist the organization in creating awareness about its services. It will help the organization in enhancing its market coverage and market share. A marketing strategy of the company can serve so many benefits. For having these benefits, Jetstar is adopting several marketing strategies to achieve these benefits (Jiang, 2013). There are various strategies and marketing mix, which are adopted and implemented by Jetstar in promoting its airline services to its target market. These strategies are stated below; Jetstar is an Australian airline that aimed to offer low-cost airline services both at local and international level. By adopting the effective marketing mix strategies, the organization can successfully implement the strategies to ensure the brand image, which it has been sustained for providing best quality services. Marketing Mix The products of Jetstar are the airline and transportation services to fulfill the needs of low and middle class customers. The company is helping the people in reaching to their destinations by their flights. The company is offering low-fare flights with the best quality services for low to middle income level people (Kachaner, Lindgardt and Michael, 2011). As it is wholly owned subsidiary of Qantas, so its fleets are luxurious, that provide comforts and good features. The major feature of their services is that people can choose their seats at the time of booking tickets. Price Price is a major component in development of a marketing plan. Jetstar offers different packages for different income level customers. The major reason for introducing Jetstar airline is offering low-fare flights with some extra facilities. Furthermore, competition is also an important factor that determines the pricing strategies and policies of a company (Peppard and Ward, 2016). Place There are two ways, i.e. direct and indirect, by which an organization can gain advantage in distributing the products and services to the customers. Jetstar is selling its services in different locations, like; Australia, New Zealand and Asia Pacific region. Through its flights, people are traveling in or out of Australia. It is selling its tickets at ticket counter at airport and on their website (Pearson and Merkert, 2014). Promotion Promotion is the activities, which makes the organization able to advertise and communicate its services to the target market and customers. Jetstar has set up links with advertising agencies, so it is very easy to connect with its customers. Along with this, the company is promoting its products on modern platforms, like; social media networking sites. The company is using different marketing tag lines for enhancing its marketing promotion, like; Jetstar girl and All day everyday low fares. The major reasons behind success of its marketing campaign are these statements, which saw it as developed airlines for Australian flyers (Kleymann and Serist, 2017). The promotional activities of the company are enhancing the usability and access of its services. Thus, these marketing strategies will assist the organization in increasing its presence among its customers. Jetstar should adopt new and effective strategies to deal with the intense competition in the Australian aviation industry. Conclusion Thus from the above analysis, it can be concluded that marketing and promotional activities play a significant role for any organization, when it comes to introduce its new products and services. These activities can assist the organization establishing its brand reputation in the market and among customers. The above report includes the analysis about Jetstar Airways. Jetstar Airways is a famous airline with its low-cost operations. It serves the customers and business travellers with its transportation services in Australia and other countries. The report includes the background of company and description about its products and services. Moreover, it describes the target market and market strategies of Jetstar airlines. The above analysis concludes that the organization is adopting and implementing effective strategies and marketing tactics to enhance its brand image in the respective market. Furthermore, it is hereby recommended that the organization should include some market campaign in promotional activities. It should implement more effective strategies to reach to its target market. These steps will assist the organization in increasing its presence in market and among customers. References Anderson, J. C., Narus, J. A., Narayandas, D, 2009, Business market management: Understanding, creating, and delivering value. Pearson Prentice Hall. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Belobaba, P., Odoni, A. and Barnhart, C. eds., 2015.The global airline industry. John Wiley Sons. Bradley Grant, 2015,"Regional shake-up: Jetstar to break Air New Zealand's domestic stranglehold".The New Zealand Herald. Forgas, S., Moliner, M.A., Snchez, J. and Palau, R., 2010. Antecedents of airline passenger loyalty: Low-cost versus traditional airlines.Journal of Air Transport Management,16(4), pp.229-233. Fu, X., Lei, Z., Wang, K. and Yan, J., 2015. Low cost carrier competition and route entry in an emerging but regulated aviation marketThe case of China.Transportation Research Part A: Policy and Practice,79, pp.3-16. Homsombat, W., Lei, Z. and Fu, X., 2014. Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, pp.1-16. Jarach, D., 2017.Airport marketing: Strategies to cope with the new millennium environment. Routledge. Jetstar, 2017, Flights to Australia, retrieved from https://www.jetstar.com/au/en/cheap-flights/australia. Jetstar, 2017, Cheap Flights, retrieved from https://www.jetstar.com/au/en/cheap-flights. Jiang, H., 2013. Service quality of low-cost long-haul airlinesThe case of Jetstar Airways and AirAsia X.Journal of Air Transport Management,26, pp.20-24. Kachaner, N., Lindgardt, Z. and Michael, D., 2011. Innovating low-cost business models.Strategy Leadership,39(2), pp.43-48. Kleymann, B. and Serist, H., 2017.Managing strategic airline alliances. Routledge. Lawton, T.C., 2017.Cleared for take-off: structure and strategy in the low fare airline business. Routledge. Morden, T., 2016.Principles of strategic management. Routledge. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Pearson, J. and Merkert, R., 2014. Airlines-within-airlines: A business model moving East.Journal of Air Transport Management,38, pp.21-26. Shaw, S., 2016.Airline marketing and management. Routledge.