Marketing, The Consumer Society And Hedonism

The research register for this diary is available at hypertext steer protocol://www.emeraldinsight.com/researchregisters The current issue and full text record of this journal is available at http://www.emeraldinsight.com/0309-0566.htm European Journal of selling 36,5/6 524 Marketing, the consumer familiarity and hedonism The Judge Institute of Management Studies, University of Cambridge, Cambridge, UK, and member of Management, Keele University, Keele, UK Keywords Marketing, Consumerism, Society, Materiality Abstract Marketing is commonly assumed to be responsible for the consumer society with its hedonistic mannersstyle and for undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer market, undermining its ethical standing. This cantabile theme considers the connection between marketing, the consumer society, globalization and the hedonistic lifestyle, and whether marketing is blameable as attentiond. Aft er all, anything that affects the image of marketing as a profession is important, as this influences both recruitment and companionable acceptance.

can OShaughnessy Nicholas Jackson OShaughnessy The charge: a hedonistic society imputable to consumer marketing This paper discusses the claim that todays consumer society is hedonistic, delinquent for the most part to modern day marketing practices. To its critics, the unverbalised claims made by consumer marketing are that the meaning of life is discovered through and through acquisition; that the hedonistic take of material accumulation is the aggregate object of existence on earth. As hedonism in this linguistic conte! xt is meant to suggest a degenerate influence, it is important to assess whether the charge against marketing is admittedly or the extent to which it is valid. This is the purpose of this paper. Consumer culture, and the political orientation of consumerism, in general write down a bad press today. The good-will visibility of goods is seen as becoming the core of social identity, achieved at the expense of other values such as...If you want to position a full essay, order it on our website: BestEssayCheap.com

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