Pizza Case

Adrian Balingit James Andrei Cantavieja Monica Dy Cristine Givera Kim Pastidio MOJACKO Objectives ? Activities ? Recommendation ? To give an actual construe of driveing a enquiry. ? To learn the rate or contribution of the selective information self-collected through research in the organizations decision-making activity ? To kick upstairs in try for ing the principles already acquired in preparing recommendations relating to the objective at hand. ? 1. We are a newly hired tradeing Manager of a pizza pie pie pie Company in the Philippines, and we are tasked by the vigilance to hand over our plan of action for the improvement of the keep companys performance. 2. We conduct an interview to at least 50 respondents that we think represents our scratch m arket. We consider the following questions in the conduct of our research ? When thinking of Pizza , what is the commencement observance crack that comes to your mind? (write alone the head st art brand m entioned by the respondents) ? What brand of pizza keep up you eaten inhabit? ? If you are to buy a pizza now, what brand of pizza will that be? 3. We tabulate our digest and findings; present them apply the format given. 4. mildew the following: ? intellectual dower ? mart voice ? Heart Share 5. influence who are the: [Table] ? securities industry Leader ? commercialise follower ? Market rivalry 6.

Determine the RSOM (relative share of market): [Table] ? Leader Brand ? Follower Brand ? Challenger Brand Market Leader ? Tar quarter Market ? Prom otion and Advertisem ent ? Pricing ? Product Diversification ? H ealth Issues ? value of Services Market Fol! lower and Challenger ? procession of their 4Ps ? avail of their 3Us Consider the answer to the question: What brand of Pizza comes first to their mind? Mind Share = nary(prenominal) of counts of Brand A No. of counts of all brand Example: Pizzahut Mind Share Mind share =29 =58% 50 To regard Market Share Consider the answer to the question: What brand of Pizza have you eaten last? Market Share =No. of counts of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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